Privacy Policy

Our Privacy Policy explains how we and some of the companies we work with handle information provided to us or collected on or in relation to our Web site, mobile application services and any software provided on or in connection with our product and services (collectively, the "Services").  It also describes your choices about the collection and use of your information.  We may change this Policy.  Unless otherwise noted, any changes to this policy will take effect immediately upon being posted, unless otherwise required under applicable law. 

Our free Services are supported by advertising.  Our subscription Web sites are paid for by subscription fees, and are ad-free. If you would like to avoid ads, sign up for a subscription.


In general, our Users are able to visit many of the pages within our Services without telling us who they are or revealing any information about themselves. We may track IP addresses from which Users visit us and analyze this data in the aggregate to determine usage for trends and statistics. Users remain anonymous unless they voluntarily tell us who they are. This Privacy Policy does not govern the use of data that Users provide directly to advertisers or third party partners; that usage is governed by the advertiser's or third party partner's privacy policy.

Personal Information (“PII”) We Collect and How We Use It.

We ask Users to provide certain PII about themselves when they sign up for subscriptions to the Services.  PII means, where applicable, information such as, but not limited to, your name, address, telephone number, e-mail address, and/or credit or charge card information. It is up to you whether you provide any PII; however, you must provide some PII to purchase a subscription.

Western Standard uses PII for: allowing Users to obtain an account and to receive communications; making ongoing enhancements to the sites; marketing and promotional purposes; and evaluating site usage by analyzing PII and related data in the aggregate. In addition, with respect to Western Standard site Users located outside North America, we may share pertinent PII with our local subsidiaries.  We will also use your PII to notify you about updates to our Services, and to contact you with special offers of interest, new features, and new services.

We may share PII with authorized service providers, business partners, metadata, law enforcement, and/pr purchasers of our business.  

Updating your personal information. You can update your personal information and change your marketing preferences at any time by sending an email to [email protected]

Online Advertising and Tracking.

Like other commercial Web sites, we collect information about consumer activities and behaviors to improve our Services, provide standard advertising controls, determine User response to advertisements and promotions, deliver targeted advertisements that we or our partners believe will be of most interest to you, and prepare aggregated reports.

Non-PII collected includes the following: IP address, device identifier, domain, browser type and language, referring Web site addresses, date/time of visits, page view data, and search keywords. If we combine Non-PII with PII the combined information will be treated as PII for as long as it remains combined. Non-PII is collected using the following standard Web technologies:

  • “Cookies” are data files, which often include an anonymous unique identifier, sent to your browser from a Web site. Cookies can only be read by the party placing the cookie, they cannot erase or alter any of your data and when used in the context of collecting non-PII, they do not include personal data. For more information about cookies visit
  • “Log files” track actions occurring on sites and mobile services and collect data including your IP address, browser type, Internet service provider, referring/exit pages, platform type, date/time stamp, click data and types of advertisements viewed.
  • “Web beacons” are electronic files used to track your navigation of a Web site or collection of sites, and browsing behavior.
  • When you enable “Location Services” on your device and give your permission, we or our third party service providers, advertisers and/or partners may receive and collect anonymous information from cellular, Wi-Fi, and Global Positioning System (GPS) networks to determine your approximate location. We or our third party service providers, advertisers and/or partners may use this information to provide you with location based services, such as advertising and offers from local businesses and their locations. For information on how to disable these services, please contact your mobile service carrier or your device manufacturer. If you choose to turn off location services, it could affect certain features or services of our mobile applications.

Collectively these technologies enable us to better understand our Users. Cookies do not allow us to gather any PII.

Demographic Information. At times we ask subscribers and other Users who register to use some of our Services to provide us with demographic or profile information regarding their preferences and interests. This demographic information is not required. We use aggregated demographic information to draw conclusions about Users' wishes and preferences. We also provide demographic User information in the aggregate to third parties in connection with advertising campaigns. You may withdraw your consent at any time by proving a written request to Western Standard.

Device Identifiers.  When you use a mobile device like a tablet or cell phone to access our Services, we may access and monitor one or more "device identifiers." Device identifiers are small data files associated with your mobile device that uniquely identify your mobile device. A device identifier may deliver information to us or a third party partner about how you browse and use the Services and may help us or others provide reports or personalized ads. Some features of the Services may not function properly if use or availability of device identifiers is impaired or disabled. 

Cookies and Beacons – Use by Western Standard. To help you personalize your online experience, Western Standard uses "Cookies." "Cookies" are small files that Western Standard transfers to Users’ browsers or, in the case of mobile sites, to Users’ devices, for record-keeping purposes. One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, cookies allow us to recognize you when you re-enter a Western Standard Service so that you will not have to log in each time you visit. Cookies also allow us to collect anonymous traffic data, such as the number of unique and return visitors who use the Western Standard Services. In addition, Western Standard places cookies with Users visiting from advertising banners and hyperlinks on other Web sites to track the success of a particular advertising campaign or marketing program.

Most browsers are initially set up to accept cookies. If you prefer, you can reset your browser to notify you when you've received a cookie or, alternatively, to refuse to accept cookies. It is important to note that you may not be able to use certain features on a Western Standard site if you choose not to accept cookies. The use of cookies is an industry standard and occurs at most major Web sites. To manage browser cookies, please see your browser's privacy settings. To manage Flash cookies, please use the Adobe Flash Player Settings Manager.

We use Web beacons to monitor the traffic patterns of users from one Western Standard page to another and to improve Service performance.

Cookies and Beacons – Use by Third Parties. Advertisers, advertising networks, and other companies in the online advertising industry use cookies and beacons to target ads served to our Services. What does it mean to "serve ads?" When you visit a Web site, your Internet browser transmits a "request" to the computer that hosts the Web site (the "host server") requesting that server to send you (or "serve") the Web page that you are seeking. Most Web pages contain components that are pulled from different sources, for example, a Web page at a news site may get its weather section from one provider, its sports results from a different source, and advertisements from other servers. Our Web pages contain coding that directs your browser to fill the ad spaces on the Web pages with content served by advertisers and networks of advertisers to whom we have sold the ad spaces. The advertisers and networks use cookies and beacons to help manage ad delivery and frequency, and to identify audience segment(s) for customized advertising ("targeting"). These cookies are used to identify your IP address, so that when you visit another Web site using the same advertising network, the network will recognize the cookie as one of its own, read the information on the cookie (the record of which sites in the network you have visited) and serve you an ad that you might be interested in, based on your past visits to other sites in the network. Advertising targeted based on past Web surfing is also known as interest-based or behavioral advertising.

Our Privacy Policy does not cover the use of information that advertisers and other third parties may have collected from you on other sites. If you would like to learn more about interest-based, behavioral advertising, or to opt out of having this information used by companies that are part of the Network Advertising Initiative to deliver targeted ads, please visit Many of the same companies are members of the Self-Regulatory Program for Online Behavioral Advertising. You can learn more and opt out of receiving targeted ads from them at


Subscriber Communications.

As a benefit of membership, Western Standard site subscribers may receive communications from us related to subscription maintenance activities, newsletter communications, and/or communicates containing information about Western Standard products and services. 

Protection for Children.

Children should always ask parents for permission before providing any Personal Information to Western Standard or purchasing any products or services from Western Standard. Western Standard does not knowingly collect or solicit Personal Information from or about children under 16, except as permitted by law. If we discover we have received any Personal Information from a child under 16 in violation of this policy, we will delete that information immediately. If you believe Western Standard has any Personal Information from or about anyone under 16, please contact us at. [email protected]


We aim to safeguard User information to ensure that User account information is kept private. However, we cannot guarantee the security of User account information. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of User information at any time. We use appropriate measures to ensure the security of all information you provide to us, including the use of passwords, firewalls, and encryption. No transmission of information is guaranteed to be completely secure. Unauthorized entry or use, hardware or software failure, and other factors may compromise data security.

How to Opt Out, Correct, Update, or Remove Personal Information.

Upon request, we will update your Personal Information by doing any of the following: 1) Call us at 801-224-9677; 2) write to us at Western Standard, 977 South Orem Blvd., Orem, UT 84058; or 3) email us at [email protected]. Please be sure to include your e-mail address, your first and last name, and your mailing address (street, city, state, zip code, and country)

Links/Third-Party Sites.

The Western Standard Services may contain links to other Web sites. When linking to another Web site, you should consult privacy policies for that Web site, as Western Standard has no control over information submitted to or collected by such third parties.

Data Retention.

We retain your information for as long as necessary to permit us to use it for the purposes that we have communicated to you and comply with applicable law or regulations.

Your Consent and Changes to this Policy.

This Privacy Policy was last updated January 2018. By using any one of the Western Standard Services, you consent to the collection and use of your information by Western Standard in the manner specified in this Privacy Policy. We reserve the right to change this Privacy Policy at any time. If we make material changes to this policy, we will notify you here or on with a notice on our home page. Where required by law, we will obtain your consent to make these changes.

Your California Privacy Right.

If you are a California resident, you are entitled to prevent sharing of your personal information with third parties for their own marketing purposes through a cost-free means. If you send a request to the address above, Western Standard will provide you with a California Customer Choice Notice that you may use to opt-out of such information sharing. To receive this notice, submit a written request to the address above, specifying that you seek your "California Customer Choice Notice." Please allow at least thirty (30) days for a response.