Since their possessors claimed divine descent their adoration was unbounded. This depended above all on the fact that as title chiefs they were sanctified (pa’ia) and therefore everything with which they came into contact was sanctified (tabu).3

In addition there were ao titles conferred by gods on men, which were not hereditary. They could, however, be transferred by the possessor during his life or by his family after his death to another family and place, but only in certain families.4 It was an application of the concept, considered elsewhere, that personality is inherent in names.

2Krämer, A.n/an/an/an/an/a, , 1: 378–380.

3Ibid., 10.

4 Bülow, W. von, "Matapoo, Savaii, Samoa," Internat. Arch. für Ethnog., 13: 63.