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U.S. Code, Title 47, Telegraphs, Telephones, and Radiotelegraphs
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General SummaryThe U.S. Code is a consolidation and codification by subject matter of the general and permanent laws of the United States. While every effort has been made to ensure that this reproduction of the Code is accurate, those using it for legal purposes should verify their results against the printed version of the Code available through the Government Printing Office.
§ 303a. Standards for Children’s Television Programming
(a) Establishment
The Commission shall, within 30 days after October 18, 1990, initiate a rulemaking proceeding to prescribe standards applicable to commercial television broadcast licensees with respect to the time devoted to commercial matter in conjunction with children’s television programming. The Commission shall, within 180 days after October 18, 1990, complete the rulemaking proceeding and prescribe final standards that meet the requirements of subsection (b) of this section.
(b) Advertising duration limitations
Except as provided in subsection (c) of this section, the standards prescribed under subsection (a) of this section shall include the requirement that each commercial television broadcast licensee shall limit the duration of advertising in children’s television programming to not more than 10.5 minutes per hour on weekends and not more than 12 minutes per hour on weekdays.
(c) Review of advertising duration limitations; modification
After January 1, 1993, the Commission—
(1) may review and evaluate the advertising duration limitations required by subsection (b) of this section; and
(2) may, after notice and public comment and a demonstration of the need for modification of such limitations, modify such limitations in accordance with the public interest.
(d) "Commercial television broadcast licensee" defined
As used in this section, the term "commercial television broadcast licensee" includes a cable operator, as defined in section 522 of this title.
(Pub. L. 101–437, title I, § 102, Oct. 17, 1990, 104 Stat. 996.)
Codification
Section was enacted as part of the Children’s Television Act of 1990, and not as part of the Communications Act of 1934 which comprises this chapter.
Section 101 of title I of Pub. L. 101–437 provided that: "The Congress finds that—
"(1) it has been clearly demonstrated that television can assist children to learn important information, skills, values, and behavior, while entertaining them and exciting their curiosity to learn about the world around them;
"(2) as part of their obligation to serve the public interest, television station operators and licensees should provide programming that serves the special needs of children;
"(3) the financial support of advertisers assists in the provision of programming to children;
"(4) special safeguards are appropriate to protect children from overcommercialization on television;
"(5) television station operators and licensees should follow practices in connection with children’s television programming and advertising that take into consideration the characteristics of this child audience; and
"(6) it is therefore necessary that the Federal Communications Commission (hereinafter referred to as the `Commission’) take the actions required by this title [enacting sections 303a and 303b of this title]."
Section Referred to in Other Sections
This section is referred to in section 303b of this title.
Contents:
Chicago: "U.S. Congress, Office of the Law Revision Counsel", "§ 303a. Standards for Children’s Television Programming," U.S. Code, Title 47, Telegraphs, Telephones, and Radiotelegraphs in U.S. Code, Title 47, Telegraphs, Telephones, and Radiotelegraphs (Washington, D.C.: Government Printing Office, 2002), Original Sources, accessed February 5, 2025, http://originalsources.com/Document.aspx?DocID=9FC1A1FGMAPTDE6.
MLA: "U.S. Congress, Office of the Law Revision Counsel". "§ 303a. Standards for Children’s Television Programming." U.S. Code, Title 47, Telegraphs, Telephones, and Radiotelegraphs, in U.S. Code, Title 47, Telegraphs, Telephones, and Radiotelegraphs, Washington, D.C., Government Printing Office, 2002, Original Sources. 5 Feb. 2025. http://originalsources.com/Document.aspx?DocID=9FC1A1FGMAPTDE6.
Harvard: "U.S. Congress, Office of the Law Revision Counsel", '§ 303a. Standards for Children’s Television Programming' in U.S. Code, Title 47, Telegraphs, Telephones, and Radiotelegraphs. cited in 2002, U.S. Code, Title 47, Telegraphs, Telephones, and Radiotelegraphs, Government Printing Office, Washington, D.C.. Original Sources, retrieved 5 February 2025, from http://originalsources.com/Document.aspx?DocID=9FC1A1FGMAPTDE6.
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